MERCH-FMCG PROFILE

MERCH is a private-owned company since 1978. We operate in diverse business sectors such as FMCG, BEAUTY and RETAIL business. Our company as well owns and manages different top-end Retail Department Stores in Qatar and Jordan.

OUR MISSION

With our dedicated service and customer driven approach, MERCH is committed on improvement and customer service to ensure dominance in Qatar Market. We are also committed to brand building and development.

OUR VISION

"To become the leading Distributor of FMCG Products in Qatar Market. "

Our aspirations for the future is to improve each unit of our business to become fully best in its field.

OUR VALUES

To deliver service excellence to customers and partners with principals in developing their brand through Robust Sales and Distributions capabilities, Customer Level Information Systems and In-Store execution excellence while supporting Advertising, Marketing and Promotions efforts through providing local cultural & population insights.

OUR FMCG BUSINESS OBJECTIVES AND STRATEGIES

1. Establish a long-term sustainable organization with healthy growth partnering with the best brands.

2. Invest behind the brand and business.

3. Established an experienced & highly trained/motivated Distribution Team to Re-launch and Grow Business

 

4. Deliver the maximum coverage and distribution by channel through proper building block implementation.

5. Solid infrastructure and highly experienced people.

6. Strong trade relationships and contractual agreements.

7. Flawless in-market execution and effective distribution in all channels.

OUR FMCG WORKFORCE, FLEET AND STORAGE

COVERAGE AND DISTRIBUTION

MERCH-FMCG delivers the maximum coverage and distribution by channel through proper building block implementation.